Almost half of those planning to use an adblocker say they just don't like ads

KPMG report also finds that 44% of UK adults are planning to block ads within the next six months

Almost half of people planning to use an adblocker say a general dislike of ads is one of the main reasons for doing so, according to a new report that highlights the scale of the problems facing digital media.

The report by KPMG, which is based on a survey of more than 2,000 people, found that 44% of UK adults said they were planning to use an adblocker within the next six months.