Windows 10 is now ruining weather forecasts

Is this a new form of native advertising? What's next, Hurricane Cortana? Tropical storm Groove? Windows 10 whiteout?

And you thought it was annoying when you leave your computer to make a cup of tea, returning to find Windows 10 installing.

Microsoft's free Windows 10 "recommended" upgrade nag interrupted a weather person mid-flow as she was live describing the conditions around Des Moines, Iowa, on KCCI News.