Expensive car owners will rush to buy self-driving cars, says Volvo chief

Autopilot will attract one in four premium car drivers and the technology can be made affordable, and available, by 2020, Volvo boss predicts

About one in four owners of premium cars would buy a self-driving vehicle, according to Volvo's chief executive, who has vowed to make the technology affordable.

Hikan Samuelsson said Volvo had had a deluge of interest in its "Drive me" trial in London next year, when 100 drivers will test its new autonomous driving technology on motorways and major roads. The Swedish carmaker plans to start selling vehicles equipped with the technology as early as 2020.