McDonald's takes virtual tours of actual supplier farms on the road

Fast food chain plans roadshow of agricultural shows around UK to connect consumers with modern farming realities

McDonald's is to tour agricultural events around Britain with a roadshow that uses virtual reality to bring people closer to the fast food chain's supplier farms.

The company will invite visitors to don headsets allowing them on to virtual farms, where they can drive a tractor and help harvest the potatoes for its fries. They can also go behind the scenes with a virtual tour of supplier farms producing eggs, milk and beef for McDonald's 1,250 UK restaurants.