Google tests black links in searches

Why would Google want to strip out its famous blue? Perhaps the money's too good to refuse

Google searches could soon look very different: the company is testing a new version of its results page featuring black links, in the place of the familiar blue.

Users began reporting the visual change on Sunday, suggesting that Google is embarking on one of its famous "A/B tests". The company regularly makes a small change for a subset of users, examining how they respond before deciding whether or not to roll it out to the wider userbase.