How about one good one?
by John from John D. Cook on (#1E6R1)
I'm no fan of tobacco companies or their advertising tactics, but I liked the following story.
When the head of a mammoth [advertising] agency solicited the Camel Cigarette account, he promised to assign thirty copywriters to it, but the canny head of R. J. Reynolds replied, "How about one good one?" Then he gave his account to a young copywriter called Bill Esty, in whose agency it has remained for twenty-eight years.
One really good person can accomplish more than thirty who aren't so good, especially in creative work.
Source: Confessions of an Advertising Man
