Reboot: Adidas to make shoes in Germany again – but using robots

Company unveils new factory in Germany that will use machines to make shoes instead of humans in Asia

Adidas, the German maker of sportswear and equipment, has announced it will start marketing its first series of shoes manufactured by robots in Germany from 2017.

More than 20 years after Adidas ceased production activities in Germany and moved them to Asia, chief executive Herbert Hainer unveiled to the press the group's new prototype "Speedfactory" in Ansbach, southern Germany.