Elon Musk Twitter rant a 'case study' in how not to handle a crisis, experts say

Tesla's behaviour in the aftermath of news that a driver died while using the car's autopilot feature criticised by crisis management experts as 'error-filled'

Tesla CEO Elon Musk has been bullish in his defense of his company following the death in May of a driver using the car's "autopilot" feature, even claiming that in the last year "500,000 people would have been saved" if the feature was widely available.

But experts in crisis management have said the handling of events by both Musk and Tesla has been a "case study" of how not to do it.