Beauty: Dyson’s Supersonic hairdryer | Sali Hughes

I've been inundated with questions about whether it's any good. I'm almost loth to say it, but it really is

I can't claim that hairdryers particularly turn me on, much less one that costs 300. On a scale of new purchase excitement, a dryer would ordinarily rank somewhere between hedge trimmer and gas boiler, but the new Dyson Supersonic (299.99) has caused a huge stir in the industry and I've been inundated with questions about whether it's any good. I'm almost loth to say it, but it really is.

James Dyson's brainchild is based on fitting a microprocessor to a hairdryer to regulate temperature and prevent damage. It's too early for me to say if it delivers on improved hair condition, but, in any case, it has a great deal more to recommend it. Its stylish design is backless, meaning you won't get that revolting hairball-trapped-in-mesh effect of traditional dryers (the filter and motor are in the handle), nor can your hair get sucked inside and create a smell like a fire in a pet shop.