Would you trust a stylist with 50,000 clients to get your look right?

Thread is helping thousands sharpen up their wardrobe without leaving the house. As well as revolutionising shopping habits, it is an interesting test case for AI in the workplace

Last week, I bought a selection of clothes recommended by an online personal stylist: a pair of skinny Topman jeans, a perfectly fitting white T-shirt from Jack & Jones, and most daringly - for me, anyway - some khaki chino shorts by Pull&Bear.

We'd carried out the consultation online, with me sharing not only obvious information like my size, desired price range and "daringness" (with "daring" defined as wearing floral shirts or shorts with blazers), but also helping her work out my actual style preferences by telling her brands I like and flicking through endless pictures of well-dressed men to highlight the looks I want.