Virtual insanity: is VR the new frontier for music videos?

After projects with Run the Jewels and Reggie Watts, virtual reality company Wevr wants to break the fourth wall and bring music fans into the action

When Beyonci(C) released her "visual album" Lemonade on HBO earlier this year, many people were stunned by its ambition, its lack of a promo campaign and its visual impact.

But what if instead of pulling that hot sauce out of her bag she pulled out a can of magical spray paint that transported viewers to a fantasy world? A world where she participated in a space fight with an evil dimensional overlord, lay on the beach with Game of Thrones' Nathalie Emmanuel, and watched Reggie Watts simultaneously play all of the world's instruments while bathed in the many colors of the rainbow.