Facebook wants to stop clickbait. (And you won't believe how they're doing it)

Stepping up its battle against much-reviled (but effective) 'clickbait' headlines in its newsfeed, Facebook has instituted an algorithm that weeds out the worst

Facebook is escalating its war on "clickbait" headlines by instituting a new system on its newsfeed that will weed out misleading and exaggerated headlines the same way that email spam filters weed out fantastic offers to help Nigerian princes recover their lost fortunes.

The tweaks to the algorithm, announced today in a blog post, will de-prioritize posts with headlines that "withhold information required to understand what the content of the article is and headlines that exaggerate the article to create misleading expectations".