Pokémon Go jumps the shark – thanks Switzerland

When grown adults dressed as Pikachu take to the streets and hit bystanders in the face with giant Poki(C)balls fired from slingshots, you know it's gone too far

Poki(C)mon Go has taken the world by storm but now the phenomenon has definitely jumped the shark, with life-sized Poki(C)balls and humans dressed as Pikachu being used for a marketing stunt.