Facebook will start bypassing adblockers on desktop browsers
by Alex Hern from on (#1Q00Y)
- Users of mobile adblockers will continue to experience an ad-free version
- Decision 'takes a dark path against user choice', Adblock Plus warns
Facebook is starting to bypass adblockers on its desktop website, in the company's first major foray into the war between advertisers and those who would see an internet without any advertising at all.
Between them, Facebook and Google control an astonishing 64% of the digital advertising market, but that doesn't mean the two companies are immune to the prevailing trend, which has seen usage of adblockers double in just over two years.
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