Extra life: retro video game references are all over fashion

With Anya Hindmarsh and Louis Vuitton getting on board, will Doom and Pac-Man designs usurp band T-shirts as the new wave of hipster signifiers?

While upscale grunge - the trend for current pop stars to wear old band T-shirts - shows no sign of stopping, and neither does the use of Gothic fonts that has been the mainstay of 2016's merchandise and fashion confluence (from Vetements to The Life Of Pablo and beyond), the cyclical nature of fashion means things move on quickly to a new craze.

The next one bubbling up is the use of retro computer game references. If old techhas become fetishised (think of Adele's flip phone in Hello and labels like Pear Shaped using old Nokia imagery), it makes sense that old computer games would come into play. If Poki(C)mon Go has taught us anything, it's that style travels quickly from the console to the catwalk.