Battle royal: Amazon and Netflix turn to UK talent in TV wars

Netflix's British debut The Crown is hot on the heels of Amazon's first original UK series, fashion drama The Collection

As the battle between Amazon and Netflix for the next generation of viewers intensifies, both streaming services are adding a new weapon to their arsenal: the creative muscle of the British television industry.

Next week, audiences who miss the stylish US hit Mad Men will be able to get their fix from lavish fashion drama The Collection, Amazon's first original UK series. Netflix will soon follow suit with its own British debut, The Crown, focusing on the life of Elizabeth II.