Article 1SMQQ Musical.ly, the craze turning pop fans into stars

Musical.ly, the craze turning pop fans into stars

by
Peter Robinson
from Technology | The Guardian on (#1SMQQ)

Lip-synching app Musical.ly has gone from web gimmick to internet smash, hosting souped-up video clips for 95 million (mostly) teens. What's its secret?

Essex-based 17-year-old Amelia Gething was on holiday with her family in Barbados this summer when a stranger approached with a question: "Are you on Musical.ly? My daughters recognised you but they're too shy to say hello."

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