Article 1TJW2 Fumbling dice: Fidget Cube clicks up $3.4m investment on Kickstarter

Fumbling dice: Fidget Cube clicks up $3.4m investment on Kickstarter

by
Sam Thielman
from Technology | The Guardian on (#1TJW2)

What do you get the man who can't sit still? Small investors are flocking to a new toy aimed at compulsive fidgeters - now the makers just have to satisfy demand

Fidget much? Ever get bored in meetings? Apparently you're not alone. A product aimed at the untapped market of people who compulsively click pens, spin key rings or pop bubble wrap has so far attracted more than $3.4m in funding from crowdsourcing site Kickstarter and is on course to be one of its most popular fundraisers ever.

The Fidget Cube, a cube with six different clickable, spinnable, flickable sides at varying degrees of annoying loudness, was designed by Matthew and Mark McLachlan through their company Antsy Labs. The cube, described as "a cube for people who fidget", is a small, mostly vinyl, square with some satisfying-feeling metal pieces and rubber buttons to poke at and flick during tense or boring moments.

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