"Smart" sex toy company sued for tracking users’ habits

A woman has filed a lawsuit against the manufacturer of a sex toy that sends data back to the company.

From Vocativ:

In the suit, N.P. says she bought a We-Vibe in May and used it "several times" until she realized that it was sending data about her usage practices back to Standard Innovation's servers, including when she used it, which vibration settings she used, and her email address.

The company that makes the We-Vibe, Standard Innovation, says it will do a better job of letting its customers know that the device can transmit data, which is "mostly anonymized" and used only for "market research."