Bake Off effect: 'dual-screening' sees eBay users shop during shows
by Rebecca Smithers from Technology | The Guardian on (#1VECX)
Sales of specialist bakeware rise during The Great British Bake Off and flat cap purchases peak during Peaky Blinders
Primetime TV programmes such as The Great British Bake Off and Game of Thrones have helped fuel a boom in "dual-screening" by consumers - watching television while simultaneously browsing and shopping online - new research has revealed.
Reinforcing the ongoing "Bake Off effect" on retail sales, shoppers are snapping up specialist bakeware such as tins and cookie cutters from the comfort of their sofas via their laptop, tablet or smartphone during the programme, according to online marketplace eBay.
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