How would Salesforce, Google and Disney benefit from buying Twitter?

Each rumored sale would have advantages except ABC News-owner Disney, which poses the risk of causing competitors to refrain from using the platform

Twitter is being sold to Disney. No, Microsoft. No, Salesforce. No, Alphabet. The troubled, often controversial microblogging service is suddenly the prettiest tech company at the dance, with suitors clandestinely announced through media outlets including Bloomberg and CNBC throughout the weekend and into Monday morning. None have yet confessed they are serious.

Twitter closed at $18.63 per share on Thursday, the day before the rumors started; by the time the bell rang on Monday afternoon, the stock had reached heights of $23.37, up further than the stock has been since January.