'Ashley Madison? We thought about her as a Hollywood star gone wrong'

After details of the infidelity website's 33m members were leaked online, Rob Segal and James Millership had a job on their hands to salvage the damaged brand

Can Ashley Madison shake off her bad reputation? "We talk about her as Lindsay Lohan," says Rob Segal, chief executive of Ruby, the company behind the infidelity website hacked last year. "People are interested in her good and bad."

People are definitely interested in her. Despite last year's calamitous security breach which saw the confidential account details of 33 million members of the site - which used the slogan "Life is short. Have an affair" - leaked online, it attracted close to 5 million new subscribers in the months that followed.