A tough sell: why Facebook's e-commerce dream failed to take flight
by Mark Walsh from on (#1WMEE)
The social network has never become the online shopping emporium once predicted. Will its most ambitious strategy yet change all that?
Technology has been good to 1-800-Flowers. The company has long pioneered new ways of retailing, a toll-free number, direct sales via the internet. So when, in 2009, it opened its online store on Facebook the company was expecting another tech-based success. Like many others they found Facebook was a tough sell.
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