Article 1XKQ0 Samsung must act fast to keep an exploding phone from blowing up its brand

Samsung must act fast to keep an exploding phone from blowing up its brand

by
Alex Hern
from Technology | The Guardian on (#1XKQ0)

Galaxy Note 7-maker faces questions over its response to defects with its devices that could tarnish the company in the long-term

The saga of the exploding Galaxy Note 7s has turned into a fully-fledged crisis for Samsung.

First released in August, the phone initially received rave reviews for the extent to which it pushed the envelope on what a phablet-sized smartphone could do. It shipped with wireless charging, a battery that lasted well over a day and charged to 70% in less than an hour, and a USB-C connector - Samsung's first phone to use the next-generation port.

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