Microsoft unveils Surface Studio in bid for creative professionals

The $3,000 computer is marketed to professionals as Microsoft shifts focus to 'technology that enables profound creation'

Microsoft is getting artsy. The tech giant unveiled tools for artists and designers on Tuesday in Manhattan, including a smartphone app that allows users to scan 3D images of everyday objects and move them around in virtual or "mixed" reality.

Satya Nadella, Microsoft's CEO, said he anticipated a greater market for creative tools as the market for video display devices matures. "Much of technology has been slanted toward consumption," Nadella said. "I believe that the next 25 years will be defined by technology that enables profound creation."