Article 1ZN53 Profits down for Match.com as Britons turn to free dating apps

Profits down for Match.com as Britons turn to free dating apps

by
Zoe Wood and Sarah Butler
from Technology | The Guardian on (#1ZN53)

Topline profits down 80% for the dating site as more internet daters opt for mobile-based Tinder and other free apps

The dating website Match.com suffered a collapse in profits last year as fickle Britons turned to free smartphone apps to find a date.

Topline operating profits at the UK's biggest dating website plunged by 80% to 1.6m in the year to 31 December. Turnover was also down more than 10% at 38.2m as apps such as Tinder changed the nature of online dating.

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