Battlefield 1 halts '#justWWIthings' campaign before Remembrance Sunday

A pair of tweets promoting the game caused outcry and ridicule at the insensitive nature of the campaign

EA games has removed a pair of tweets promoting its new world war one-set first person shooter Battlefield 1 after they sparked outcry and ridicule at the tone-deaf nature of the campaign.

Accompanied with the hashtag "#justWWIthings", the two tweets were sent over the weekend. The first, posted on Friday, contained an animated gif of a number of WW1-era soldiers posing in front of a collapsing airship, captioned "when your squad is looking on point #justWWIthings"; the second, posted on Sunday, was an animated gif of a soldier being burned with a flamethrower, captioned "When you're too hot for the club #justWWIthings".