Admiral to price car insurance based on Facebook posts
by Graham Ruddick from Technology | The Guardian on (#20325)
Insurer's algorithm analyses social media usage to identify safe drivers in unprecedented use of customer data
One of the biggest insurance companies in Britain is to use social media to analyse the personalities of car owners and set the price of their insurance.
The unprecedented move highlights the start of a new era for how companies use online personal data and will start a debate about privacy.
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