French Chefs Use Television Series as Their Main Ingredients in Zany Ad for the Cable Channel Canal+
by Lori Dorn from Laughing Squid on (#23GNW)
BETC Paris has created "Canal Kitchen", a truly ingeniously zany ad promoting the variety of choices available on the French premium cable television channel Canal+. The scene is set inside a busy French kitchen where skilled chefs cook with colorful ingredients made from the characters from the available television series on the channel.
As with the big kitchen, to make a big television, it takes the best ingredients. It is with the best channels that one makes the best TV: CANAL. "
Advertiser: CANAL
Ad Agency: BETC Paris
Executive Creative Director: Stephane Xiberras
Creative Directors: Jean-Christophe Royer, Eric Astorgue
Director: Antoine Bardou-Jacquet
Production Company: Partizan
submitted via Laughing Squid Tips
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