Article 260C4 An Art Director for the U.S. Postal Services Explains How Postage Stamps Are Designed

An Art Director for the U.S. Postal Services Explains How Postage Stamps Are Designed

by
Lori Dorn
from Laughing Squid on (#260C4)
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Filmmaker David Friedman of AARP Studios and Ironic Sans created an interesting mini-documentary in which designer Antonio Alcali, an art director for the U.S. Postal Service, shared the different processes that goes into designing a postage stamp, how he got into such a career and what he was doing beforehand.

It's almost like a little haiku sometimes. You have to figure out on that tiny, tiny canvas, what are the essential elements to tell the story that needed to be communicated, to have a message to communicate, to have room for my typography. "I didn't become a stamp designer until, it was after 50. When I'd been working with multipage books and museum exhibitions, all of a sudden I was having to design something that was, you know, one inch square. It was almost like learning a new job all over again, a new sort of skill set, to work on the Postal Service stamps.

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