ETCH, A Smart Sculptural Swiss Timepiece That Tells Digital Time Through an Elastic Surface
A photo posted by ETCH CLOCK (@etchclock) on Dec 29, 2016 at 1:15pm PST
The ETCH Clock is a beautifully minimalist sculptural timepiece created by the Swiss design company 42Foundry. This unique clock employs proprietary 3D technology to form a digital reflection of time onto a elastic surface that effortlessly rebounds. The clock also pairs with a smartphone to precisely synchronize time and offer different response settings.
There are several ways to show information and in particular time. ETCH is proposing a new method exploiting a real 3D effect. With the digital world we are used to see 7 segments digits, graphical engraved or embossed fonts and in general displays and clocks everywhere. We wanted to blend in an unconventional way all these common experiences and be able to create a "wow effect" and surprise at every single minute.
A video posted by ETCH CLOCK (@etchclock) on Jan 1, 2017 at 1:55pm PST
A photo posted by ETCH CLOCK (@etchclock) on Nov 12, 2016 at 4:45am PST
A photo posted by ETCH CLOCK (@etchclock) on Aug 24, 2016 at 10:09pm PDT
via designboom
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