Tim Wu: ‘The internet is like the classic story of the party that went sour’

The influential tech thinker has charted the history of the attention industry: enterprises that harvest our attention to sell to advertisers. The internet, he argues, is the latest communications tool to have fallen under its spell

Tim Wu is a law professor at Columbia University. His specialities include competition, copyright and telecommunications law. So far, so conventional. But Wu is an unconventional academic. For one thing, he ran for the Democratic nomination for lieutenant governorship of New York (and won 40% of the popular vote, though not the primary election). For another, he served for a time in the office of New York's attorney general, specialising in issues involving technology, consumer protection and ensuring fair competition among online companies. "If I have a life mission," he said once, "it is to fight bullies. I like standing up for the little guy and I think that's what the state attorney general's office does."

As I said, no ordinary academic. But it gets better. Wu is also the guy who coined the phrase "net neutrality", which has turned out to be a key concept in debates about regulation of the internet. He was for a time a senior adviser to the Federal Trade Commission, America's main consumer protection agency. And somehow, in the middle of all this activity, he writes books that make a big impact.

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