Snapchat to set up main international hub in UK

Snap Inc announces it chose Britain due to its 'strong creative industries', in move seen as vote of confidence for UK tech following EU referendum result

Snap Inc, the company formerly known as Snapchat, has announced that it will set up its main international hub in the UK, in what is likely to be seen as a vote of confidence for British tech following the EU referendum result.

The company says it chose Britain because of the nation's "strong creative industries" in a move that bucks the trend of US tech companies favouring low-tax jurisdictions such as Luxembourg (where Amazon is based) or Ireland (where Facebook and Apple have their international headquarters).