Canadiens unveil logo, jerseys for AHL's Laval Rocket

The Montreal Canadiens have unveiled the new look for their AHL affiliate.

The Rocket - named after Canadiens legend Maurice 'Rocket' Richard - will be represented by the following logo and jerseys when the team begins play at Place Bell in nearby Laval in 2017-18:

The #Habs next #AHL franchise, the Laval Rocket have unveiled their logo and jerseys! What do you think? (Image via: @JCBertrandRDS). pic.twitter.com/xCZZFz1NpE

- Amanda Stein (@amandacstein) January 31, 2017

"We reached our objective by creating a logo and uniform that solidifies the historic link between the Rocket de Laval and the Canadiens, while honoring a Quebec legend, and by creating a new identity for a new generation of fans," Place Bell president Vincent Lucier said.

The team will also use the following tagline for marketing purposes.

Laval Rocket - #Habs AHL affiliate starting next season - are going with "History is Our Fuel" as a tag line. I really like that. #TSN690 pic.twitter.com/2chqVFoL6p

- Amanda Stein (@amandacstein) January 31, 2017

The Rocket nickname was selected after an extensive fan vote during the summer of 2016.

Copyright (C) 2017 Score Media Ventures Inc. All rights reserved. Certain content reproduced under license.