Get off the sidelines: businesses can't play it safe politically in the age of Trump

Consumers and employees want to know where their companies stand on Trump's policies. Here's how businesses should be reacting

On 12 January, a week before the inauguration, LL Bean found itself smack bang in the middle of one of now-President Trump's notorious tweets:

Thank you to Linda Bean of L.L.Bean for your great support and courage. People will support you even more now. Buy L.L.Bean. @LBPerfectMaine