Asda to sell 'free range' milk from cows reared outside for six months

Exclusive: Milk will carry Pasture Promise logo indicating cows grazed for 180 days and nights and farmers were offered fair price

A supermarket chain is to be the first major UK retailer to sell "free range" milk - from cows that have been kept outside for at least six months of the year - after consumers said they wanted to be able to buy tasty milk that gives a better deal to farmers.

Asda will from Wednesday exclusively sell the new milk, which will carry a Pasture Promise logo, indicating that it comes from animals grazed for at least 180 days and nights a year and also offers farmers a fair price. The label could eventually be extended to cheese and other dairy products made from free range milk.