Sell high calorie foods in plain packaging to beat obesity, says Brain Prize winner

Peter Dayan, Ray Dolan and Wolfram Schultz share a1m neuroscience prize for work unravelling the brain's reward system

Selling high calorie foods in plain packaging could help in the battle against obesity according to a leading researcher who has won a share of the most lucrative prize in neuroscience for his work on the brain's reward system.