Sainsbury's drops bid to halve household food waste
by Rebecca Smithers Consumer affairs correspondent from Environment | The Guardian on (#2F4M7)
Exclusive: Supermarket scales back ambition as official statistics show average family throws away 700 of food each year
Supermarket giant Sainsbury's has scaled back an ambitious target to get consumers to halve their household food waste after finding it was more difficult than expected to achieve behavioural change.
Sainsbury's launched its "Waste Less, Save More" programme in 2016 - a 10m five-year plan to help customers save money by reducing their food waste. Using official statistics showing that the average UK family throws away 700 of food each year, the supermarket set a target of getting households to slash this by 50%.
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