'I can’t trust YouTube any more': creators speak out in Google advertising row

Inconsistencies behind the company's ability to police advertising on controversial content are coming to light

Google's decision-making process over which YouTube videos are deemed "advertiser friendly" faces scrutiny from both brands and creators, highlighting once again the challenge of large-scale moderation.

The company last week pledged to change its advertising policies after several big brands pulled their budgets from YouTube following an investigation that revealed their ads were shown alongside extremist content, such as videos promoting terrorism or antisemitism.