Snapchat 'will be bigger than Twitter, Yahoo and AOL with advertisers'

Messaging app forecast to attract revenues of $3bn a year by 2019 by attracting hard-to-reach youth market

Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years, with the messaging app company forecast to bring in revenues of more than $3bn (2.4bn) a year before the end of 2019.

That bullish forecast is based on advertisers targeting the youth audience that the disappearing photo app has seemingly cornered. More than half (51%) of video users on Snapchat are under 24, compared with 23% for Facebook and 17% for Google's YouTube, according to Ampere Analysis.