Race for Life’s branding is cliched and infantile. It’s time to sink the pink | Phoebe-Jane Boyd
by Phoebe-Jane Boyd from on (#2J0NF)
Of course Cancer Research UK's campaign is a worthy cause. But its nauseous pinkification reasserts gender stereotypes - and puts off donors
Beset upon by pink fluff on all sides, like awaking to find yourself trapped in Barbara Cartland's musty closet, we're once more in the midst of Race for Life fundraising season. It's an important and worthy cause, and yet many hearts (soft, kind hearts) can't help but sink at the pinkification. "I'll donate later - I promise" is hesitantly mumbled to beaming participants, and donations are quietly given to the main Cancer Research UK branch instead.
Related: An open letter to readers from the Colour Pink | Eva Wiseman
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