Could the Call of Duty franchise be the next Marvel?

Activision Blizzard wants to turn the beloved shooter title into a big-screen force to rival Disney's superhero arm. Can it succeed where others have failed?

It has been years since video games surpassed blockbuster movies as the biggest releases in media, but that's never stopped games makers wanting to get a slice of the action on the big screen.

Now Call of Duty's makers Activision Blizzard are planning an assault to rival Disney's Marvel Universe. It plans to use the multi-layered, interconnected approach that has made Marvel's superheroes a dominant force in cinema to turn the first-person shooter into an all-conquering film franchise of its own.