Could you live with just three toiletries?
by Sarah Shearman from Environment | The Guardian on (#2JFPY)
Startup Akamai is on a mission to get people to wash less - but changing modern hygiene habits will not be easy
Imagine clearing out that bathroom cupboard bursting with bottles and tubes and replacing them with just three products.
That's what US-based personal care startup Akamai is trying to persuade people to do, in an unusual business move - asking customers to buy less.
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