Gustav Jahoda obituary

My father, Gustav Jahoda, who has died aged 96, carried out pioneering research into cross-cultural psychology. He was one of five inaugural professors at Strathclyde University when it opened in 1963 and a founder member of the European Society of Experimental and Social Psychology.

It was a move to University College of the Gold Coast (now Ghana University) in 1952 that set my father on the path to becoming "perhaps the first modern cross-cultural psychologist", as he was described in the Encyclopedia of the History of Psychological Theories. Most earlier research had considered the attitudes of white people to black, but for his book White Man (1961), Gustav researched attitudes of black Africans to white Europeans in pre-independence Ghana.