Even Anti-Capitalism Is Capitalism

Last week we had the dubious pleasure of witnessing two of the greatest PR disasters of the new year. First was Pepsi's commercial showing white, rich fashion model Kendall Jenner transforming a civil rights protest into a fashion event, and then there was United Airline's violent removal of a passenger. Unsurprisingly, these have breathed new life into almost-forgotten anti-capitalist theory and protest. But, crucially, yet strangely unnoticed by "anti-capitalist" writers and critics, all the "anti-capitalist" acts of protest are themselves part of the "capitalist system."