Rumor: Google to bake ad-blocking into Chrome browser
by from Techreport on (#2KVSM)
The Wall Street Journal reports that Google intends to include an ad-blocking component in future versions of its popular Chrome web browser. The new feature reportedly will be enabled by default in both the desktop and mobile versions of the browser. The WSJ says the rumors come from sources "familiar with Google's plans." The paper says the blocking will be targeted at ads deemed "beneath a threshhold of consumer acceptability." While at first the notion that a major player in online advertising would offer features to disable ads in one of its most popular software products seems counter-intuitve, recent trends suggest the idea is not as strange as it sounds at first.
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