Consumers being misled by labelling on 'organic' beauty products, report shows
by Rebecca Smithers from on (#2M3ZA)
Many brands use the word organic on labels when their products are not certified as such, warns Soil Association
The makers of many "organic" beauty products have been accused of confusing and meaningless labelling, according to a new survey in which 76% of consumers admitted they felt misled.
According to the Soil Association's recent market report, sales of organic health and beauty products swelled by more than 20% in 2016, with the market now worth about 61.2m in the UK.