Article 2N5V5 Free software to reveal how Facebook election posts are targeted

Free software to reveal how Facebook election posts are targeted

by
Robert Booth
from Technology | The Guardian on (#2N5V5)

Digital campaign experts have created program to allow voters to expose how political messages arrive in Facebook feeds

A tool exposing how voters are targeted with tailored propaganda on Facebook has been launched in response to what is likely to be the most extensive social media campaign in general election history.

Experts in digital campaigning, including an adviser to Labour in 2015, have designed a program to allow voters to shine a light into what they describe as "a dark, unregulated corner of our political campaigns".

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