Mining company BHP drops Billiton from name in $10m ad campaign
by Australian Associated Press from on (#2PFGX)
Company announces 'clean brand change' as it unveils campaign to emphasise its Australian roots
BHP Billiton, the world's biggest miner is rebranding, changing its name back to just BHP from this week.
The company is rolling out a $10m advertising campaign that includes television ads and a new slogan, "Think Big", to facilitate the change.
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