Let's hold Apple and Walmart to their big environmental promises | Fred Pearce
by Fred Pearce from Environment | The Guardian on (#2PGRD)
It's easy to be cynical about the recent rush of bold corporate sustainability targets, but brands that buy into a green image may find it hard to deviate too far
Call them the "moon shot" promises. The big, bold corporate sustainability targets that take your breath away, and may scramble your trust as well.
Can Apple really cease to depend on mining for any of the metal in its products, a goal it announced (pdf) in April?
Continue reading...